Monday, 31 August 2015

How To Create Your Own Personal Brand


I have something a bit different from my usual posts for you guys today, it's a special guest post from my amazing pal Arianne Williams
Arianne is training in PR and is entering her third year of her degree at university - and also runs various social media profiles on behalf of charities and businesses.
Basically, this girl already has a massive insight into the PR world from a PR perspective.
So that's enough from me, I'll let Arianne introduce herself & her blog properly...



You’re probably wondering what I’m doing here, so let me introduce myself!
As Lucy has said, I'm studying PR and French at university and have been getting myself as much experience as possible in the world of PR on my blog, through volunteering work and as an intern.
You can find me at my blog PR Professional in Training!
And I'm here to share a little bit about creating your own personal brand.


So what is your “personal brand”? 
It is your reputation - who you are and what you do. It is so often now created via your social media presence, as well as how you interact with people within your industry. 
But how can you create your brand?

Plan what you want your personal brand to be
Starting a beauty blog? You know this is something you want to be known for. Looking to follow a certain career path? Make sure this is linked to the presence you create for yourself. 
Create a plan of who you are and how you want to be known.

Check your current online presence
Google yourself and your hometown. What comes up? This is where the content you put online will ultimately appear. 
What do you want people to see about you?

Create a theme
If you're on more than one social media platform (and let's face it, who isn't?) then you want to make it easy for people to find you on all of them. 
Use the same username, photo and colour scheme to create a theme for your brand.

Link your accounts
As well as creating this theme, you need to make sure your accounts link. 
Share links to different accounts so people can connect with you on them all.

Associate yourself with people in your sector
Follow people that inspire you. Read content that they post. Share things that will be of interest to them. 
Linking yourself with them will help you to move in a similar direction.

Be purposeful with what you share
Always think about your personal brand and what you are contributing you your online presence.

But most of all be yourself
As cheesy as it sounds, make sure your brand is about you, what you can do and what you aspire to be. 
It needs to show the best version of you.

I hope these tips can help you to create your own personal brand, whether that's for your blog, your business or simply yourself. 
Want to know more? You can read more like this on my blog or send me a message on Twitter.

And thank you for having me here Lucy!

Make sure to follow Arianne: Her Blog | Twitter | Bloglovin

Did you find this post helpful? How do you form your own personal brand/style?
Let us know in the comments below!

You can find my blog post on "Dress For The Job You Want" interview style tips here!


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Thursday, 27 August 2015

Shoeaholics Wishlist | August

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I've already started to horde boots for the latter seasons of the year (still not ready to let go of summer just yet though, nope) and Shoeaholics definitely came into my radar while having a look around.
Shoeaholics is run by Kurt Geiger, so you're definitely going to see a lot of that on my list!
I just love the range of styles, brands and prices on the site, but check out my top picks below...


Talking of boots, I NEED these Sam Edelman Kayla Black Suede Over-The-Knee-Boots!
I have a bit of an obsession with the beautiful Stuart Weitzman Highland boots (google it, they're stunning) and I've been on the hunt for affordable thigh highs that just look pretty. These Sam Edelman Kayla boots tick a lot of boxes, and I always find suede tall boots look a lot nicer on than leather versions.
These boots are £179 down from £305... yeaaaaaaah they might get bought soon.

Up next, the KG Kurt Geiger Swift Ankle Boots. Just a really simple, black ankle boot, but I find the block heel on these and the utility-style platform really appealing. Definitely one to think of when you're looking at an everyday boot and especially as they're currently £79 compared to the original price of £160!

I'm a proper Michael Kors fan. I find his styles fun, yet quite chic at the same time. These Michael Kors Edna Boots are really quite sexy! The gold detailing is right up my street, alongside the stiletto heel and knee high height (I love knee highs remember!) they're just gorgeous. At the current price of £229 down from £330, they're on the wish-list for sure.

Not a boot this time, but how fancy are the Carvela Kurt Geiger Like Flats?! Really cute style and the embroidery is perfect to dress up a pair of jeans. The little pearl embellishments are just too cute, and these look like the kind of flats that I would wear to death. Only £49 at the moment too! Such a bargain.

Sticking with Carvela, have you even clocked these Carvela Kurt Geiger Glance Boots yet. A neon pink sole tells me you probably have! I think these are super playful, cute ankle boots, yet because they're in the nude suedette material for the rest of the shoe I'm pretty certain I can style these with so much stuff. £59 from £130 at the moment, and no that's not a mistype...!

And last but not least, I am fully lusting over the KG Kurt Geiger Nude Heidi Platforms. Let's face it, they would go with everything, everyday, all the time and they are so perfect for the 70's trend that is still washing through fashion at the moment. Pair this with a lace up dress (like this one!) and you will be spot on this summer.

So what can I say. I love shoes. I'm not ashamed and this wish-list is just one of many shoe-focused wish-lists in my life.

Are you a shoe addict? What do you think of this months picks?
Let me know what you think guys! xx
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All logos and images are courtesy of Shoeaholics, none of the images are mine.
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Friday, 21 August 2015

Pretty Little Knee Highs

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I am over the moon that knee-high and over-the-knee shoes are here to stay.
When these ah-mazing Cage Heels, £45 from PrettyLittleThing found their way into my shopping basket and then delivered to my door, I was even happier. 

The Cage Heels are surprisingly comfortable and easy to put on/wear, and the Nude/Camel colour is just gorgeous and goes with so many pieces in my wardrobe. 
I love high-leg heels and boots because, for me, they allow me to wear skirts and dresses longer into the Autumn/Winter months and avoid tights that little bit longer. I hate tights.

For this look, even though the focus is undoubtably these fierce shoes, I paired it with a simple white shift dress from Missguided (similar here) and my Topshop leather jacket (similar here). 

Have you been taken in by the high-leg shoe trend this year? Or are they not your thing at all?
Let me know! xx

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Monday, 17 August 2015

New Day, New Domain

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A bit of a diverted post today, but I really wanted to share with you guys that I've finally got my own domain and ditched the .blogspot.co.uk add-on to the blog URL. 
No real surprises, but I've changed my URL to reflect the name of my blog and now reside quite happily at www.lucycynthia.com!

I'm not too sure how this will affect new posts showing up on Bloglovin' yet, so if you're a regular reader on there and enjoy my blog so far (if you do that's amazing, and I'm so happy anyone is even reading it) then it might be worth checking out my social media links below to keep updated on any future content.

In terms of any advice I can give if you're thinking of swapping over to your own domain, there's 3 key things I would say:

1) DO IT. I already feel like I own my blog more, and that it looks more professional.

2) Do your research. I didn't know anything about domain privacy etc before reading up on the topic while wondering about doing this to start with.

3) Read this post by Dana at the amazing Wonderforest. It talks through step-by-step on how to set up the custom domain bought via GoDaddy on the Blogger platform. I followed it to set up my domain, and while some of the photos in the guide are a little bit different to what was shown on my laptop screen, it was virtually flawless and so easy to follow. Dana writes tonnes of great blogging tips/guides - definitely check her out if you haven't already!

Do you have your own domain? Or, are you worried about taking the plunge? Are they even worth it?
I'd love to know your thoughts xx

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Friday, 14 August 2015

Haul | Cult Beauty

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You may have seen my previous post on my Cult Beauty Wishlist in July, and suffice to say I have never, ever, been very good at self control when it comes to trying not to shop. 

I decided to do a bit of a haul and get the items that had been lurking in my basket on Cult Beauty, especially after seeing the lovely Victoria/In The Frow's post about her new buys & a code to get a free goodie bag (see that post here) I just couldn't resist. 

The gift bag was absolutely lush, it contained so many amazing products and was a real luxury gift.

My favourite pieces have to be the Neom Happiness Candle and the Anastasia Beverly Hills Brow Primer. The Neom candle smells so lovely, and even unlit makes my whole bedroom perfumed! And the ABH Brow Primer pencil is such a great addition to my eyebrow kit. 
I honestly can't believe the range of high-end products that were included in this lovely gift bag!

So onto what I bought. I'm going to go through briefly and give my first impressions, but I'm sure I'll do some more in depth posts on some of them soon!

I got ittttttt. The holy grail of brow products (or so I've heard) the Anastasia Beverly Hills Dipbrow Pomade! I ordered mine in shade Dark Brown, because although my brows are very dark almost black naturally, I find black brow products can sometimes look a bit much on me. The Dipbrow Pomade seems to have a mousse-like texture from the first couple of times I've used it, and goes on very smoothly. This will no doubt be mentioned again as I can tell it's going to become a makeup staple piece for me! 

I also picked up the Pixi Makeup Fixing Mist as I'd had it in my basket for a while, then started to see a few post's about it, so thought why not give it a go. The Jury is still out on this product for me. I've only tried it a couple of times so far so really need to give it a proper try before I can say whether or not I think it's worth buying. 
Watch this space...

Another product that I was so happy to get from my Cult Beauty Wishlist I wrote in July was the Nuxe Reve de Miel Lip Balm. This smells absolutely incredible. It's strange, and I know it's probably the honey in it, but I swear it smells of Terry's Chocolate Orange... Just me? Ok. It's such a thick, creamy texture yet soaks in completely once applied. I'm actually falling in love with a lip balm.

Now for the lip sticks. I picked up not only Whisper but also Flesh shades in the Nudestix Lip and Cheek Pencil range. I'm still playing around with these, but the formula seems so smooth and very pigmented for the application. Definitely glad I bought them. 
My final purchase was the Stila Stay all Day Liquid Lips in shade Dolce, a warm nude colour. I do really like how this lasts on my lips, but I think I'm the only person not sold on the sickly sweet smell this product has. I'm prepared to give it a proper go, but it honestly smells like I've smothered my lips in brown sugar. Updates sure to follow.

Have you tried any of these products already & do you love/hate them? What's currently hanging about in your shopping baskets?

Let me know your thoughts xx

P.S Sorry about the week long absence between posts, really going to try to update content more often!

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Friday, 7 August 2015

Brush Crush: Zoeva

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You'll definitely have seen these brushes lurking about in the peripherals of many a perfect looking flat-lay recently, and let's not kid ourselves - rose gold makeup brushes? - of course you'll have been drawn in by them.
And, so was I.
And, I'm in love with them.

It's not just the aesthetics of these brushes that make them so lovely (although I don't think I'll ever stop being over-excited about how they look) it's the whole ethos behind the brand, and the sheer quality of products they produce.

The brushes are handmade from wood, brass ferrules and a mixture of fine natural and synthetic hairs. 
The quality and care taken in the creation of them really does show, as the handles are weighted for ease of use and the hairs are soft yet don't shed as you use them on your skin.


Another thing I can't get over with these brushes is the price. I've linked the two sets that I've purchased below with the prices, but just to break it down for you, the twenty brushes across the two sets average out at around £6 each.
That is phenomenal value for the professional quality you receive!
There's a cross-over of around 3 brushes in the two sets, but I love the fact I have spares and I'm interested in working out possible other uses for the brushes too.
ROSE GOLDEN Luxury Set Vol. 2, £55 from Zoeva
(there's a £7.50 UK flat shipping rate from the Zoeva website, but it was very quick delivery and reliable!)

There's such a huge range of brushes for the face & eyes in these sets, my personal favourite from the Rose Golden collection is the 109 Luxe Face Paint brush, it's a flat topped dense brush which is perfect for contouring cheekbones to perfection. Other amazing performers for me are the 325 Luxe Brow Light for applying highlighter/concealer under the brows, the 317 Wing Liner for a perfect eyeliner flick, and the 104 buffer which applies a flawless base.

I'll never say goodbye completely to my Real Techniques brushes, and the stippling brush will always have a place in my brush pot, but I'm not ashamed to say I have a full on brush crush on Zoeva.

Have you fallen for Zoeva? Or what are your go-to brushes? 
Let me know xx

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Saturday, 1 August 2015

Bring Your Kim K Game

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Sometimes I need a bit of a boost and to feel like I've upped my sass game.
[insert sassy hand girl emoji]
These are the times when I want to embody Kimmy K at her finest and dress like I'm on my way to do... Kardashian things

What better way to do this than by wearing these gorgeous Alana White Block Heeled Sandal, £24.99 from Public Desire?
They fit perfectly into my very neutral coloured shoe-drobe and I would happily wear them day or night. If that doesn't make them fantastic heels I don't know what does. I love the metallic gold-plated heel too, it just boosts the shoe into a true accessory piece to any outfit. 

For the rest of the outfit I've gone for a staple black pencil skirt (similar here from ASOS) and crop black bandeau top (similar here from Boohoo) and if you want to be super on trend try this Black Rib Lace Up Top, £12 from Miss Selfridge!

But it's not all about the clothes when it comes to becoming a full on Kardashian-Jenner wannabe, oh no.
You gotta contour that face. And when you think you've contoured enough, contour again.
I recently got my hands on the beautiful Anastasia Beverly Hills Pro Series Cream Contour Kit, £39 available from Cult Beauty, and I am never going back. It's got the most incredible texture to apply and it's so easy to blend.
I went for the medium toned palette because I have very warm undertones to my skin, and despite some reviews saying the colours are a bit orange or warm, I've had no problems.

I've finished the look with Lip Pencil in shade Sub-Culture & Lipstick in shade Honeylove, both available from MAC. They're a typical MAC nude lip duo, and perform beautifully together. Also great for creating a larger looking pout! Check out my Nude Ombré Lip tutorial here for this look...

All in all, I've had a bit of a tough week (nothing serious!) and needed a confidence boost.
I don't think I could have picked a better way to do it!

How do you get a boost of confidence? Do you have a style/makeup look that makes you feel better?
Let me know xx

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